Reason #1: Market Share. BlackBerry holds 16.6% of the global smart phone market. Out of the 1.08 billion smart phones in use in the world, the anticipated growth is tremendous.

Reason #2: BlackBerry App World While most people think that the mobile phones of today are used to run applications (apps) the largest use of the smartphone is texting, internet browsing and email. BlackBerry messenger has millions of loyal followers.